In 1946 a carpenter and builder radio service Clarence Leonidas Fender amplifiers better known as Leo Fender solid body guitar design a successful first comersial with a magnetic pickup Esquire named. Esquire two pickup version called the Broadcaster. Gretcsch also had a drumset marketed with names like “Broadkaster”, which renamed Fender Telecaster. In 1954 Fender introduced the Fender Stratocaster, or Start. Stratocaster look more luxurious and displays various improvements and innovations over Telecaster. Fender introduces an electric bass guitar called a Fender Precision Bass in 1951.